Campaign BACKGROUND

The Think Orange campaign is being funded through a $115,500 grant from the National League of Cities in partnership with the Food Research & Action Center with funding from the Walmart Foundation. Winston-Salem is one of six cities selected to receive a 2018 CHAMPS grant and technical assistance from the National League of Cities to expand the use of federal nutrition programs to fight hunger in the community. The grant runs through December 2019.

The grant was made possible when Winston-Salem was selected to attend the Cities Combating Hunger Leadership Academy, held May 30-31, 2018, and sponsored by the National League of Cities and the Food Research & Action Center. The 14 cities invited to attend the academy were eligible to apply for one of six grants to expand their anti-hunger initiatives.

Complementing the city grant are initiatives by partner agencies:

The Winston-Salem Urban League has received a $50,000 grant from the National Council on Aging to promote the enrollment of eligible senior citizens in the Supplemental Nutrition Assistance Program.

The Second Harvest Food Bank of NWNC is developing a pilot program, under the auspices of the Child and Adult Care Food Program of the US Department of Agriculture, to deliver hot evening meals to programs serving lower-income youth as well as lower-income seniors and individuals with disabilities.

The Think Orange campaign supports the efforts of other initiatives the city has in place related to hunger and health, among them:

· The Mayor’s Poverty Thought Force, which identified hunger and food insecurity as a core issue.

· The Urban Food Policy Council, which was formed to initiate and promote actions that increase food access in Winston-Salem, and which has a Childhood Hunger Action Group working to implement a universal breakfast-in-class program in all city-county schools where 50 percent or more students receive free or reduce-price lunches.

· The hydroponics/aquaponics urban farm, which would be constructed and operated by Goler CDC in collaboration with the city and H.O.P.E. of Winston-Salem.

· The Mayor’s Childhood Obesity Prevention Program, which works to educate children ages 7-10 about nutrition and exercise.